Mitä nimitystä käytetään Burberryn käyttäjistä Briteissä?

kuten Burberry, mutta on silti halvan näköinen. Esim. kaupungin vuokrataloissa asuvat rähjäävät työttömät nuoret jotka pukeutuvat Burberry-lakkeihin, ja Paul Smith paitoihin ovat chaveja..

The widespread use of the chav stereotype has come under criticism; some argue that it amounts simply to snobbery and elitism,[4] and that serious social problems such as Anti-Social Behaviour Orders, teenage pregnancy, delinquency and alcoholism in low-income areas should not be scoffed at.



Critics of the term have argued that its proponents are ¿neo-snobs,¿[19] and that its increasing popularity raises questions about how British society deals with social mobility and class.[16] In a February 2005 article in The Times, Julie Burchill argued that use of the word is a form of ¿social racism,¿ and that such ¿sneering¿ reveals more about the shortcomings of the ¿chav-haters¿ than those of their supposed victims.[20] The writer John Harris argued along similar lines in a 2007 article in The Guardian.[21]



Burberry, the clothing company whose products were initially associated with the stereotype, has argued that it is linked to counterfeit versions of the clothing: " They¿re yesterday¿s news" , stated Stacey Cartwright, the CEO of Burberry. " It was mostly counterfeit, and Britain accounts for less than 10% of our sales anyway." [22]



The company has taken a number of steps to distance itself from the stereotype. It ceased production of its own branded baseball cap in 2004 and has scaled back the use of its trademarked checkered/tartan design to such an extent that it now only appears on the inner linings and other very low-key positions of their clothing.[23][24] It has also taken legal action against high-profile infringements of the brand. In August 2006, a company introducing tuk-tuk vehicles into the south coast resort of Brighton, England named one the " Chavrolet" which had it painted in the distinctive Burberry tartan. However, the company soon had to withdraw this vehicle after being threatened with proceedings for breach of copyright by the Burberry company.[25]